- 30 prompts covering prospecting, discovery, proposals, objection handling, and follow-up
- Each prompt designed to save hours of manual work while maintaining personalization
- Includes prompts for researching accounts, writing outreach, and preparing for calls
Top-performing sales reps are using AI to work smarter, not harder. But the quality of AI output depends entirely on the quality of your prompts.
After analyzing thousands of sales interactions, we've compiled the prompts that consistently help sales teams prospect more effectively, prepare better for calls, and close more deals.
These prompts are designed to be customized with your specific selling situation: your product, your prospect, your competitive landscape. Use them as starting points, then refine based on what works for your sales motion.
Prospecting Prompts
Account Research Brief
Research [COMPANY NAME] and create a sales brief covering:
1. Company overview (size, industry, headquarters) 2. Recent news and announcements (last 6 months) 3. Key executives and their backgrounds 4. Likely business challenges based on their industry 5. Potential use cases for [YOUR PRODUCT] 6. Competitors they might be using 7. Recommended talking points for outreach 8. Potential champions to target
Personalized Outreach Email
Write a cold outreach email to [PROSPECT NAME], [TITLE] at [COMPANY].
Context about them: [RELEVANT DETAILS FROM RESEARCH] Recent trigger event: [NEWS, JOB CHANGE, FUNDING, ETC] Our solution: [ONE-LINE VALUE PROP] Relevant social proof: [SIMILAR CUSTOMER OR RESULT]
The email should:
- Open with something specific to them (not generic)
- Connect their situation to our value
- Be under 100 words
- Have a clear, low-friction CTA
- Sound human, not salesy
LinkedIn Connection Request
Write a LinkedIn connection request to [NAME], [TITLE] at [COMPANY].
Why I want to connect: [REASON] What we have in common: [SHARED CONNECTION, GROUP, INTEREST] Relevant to their work: [HOW OUR SOLUTION RELATES]
Requirements:
- Under 300 characters
- Personal and specific
- No selling in the request
- Give a reason to accept
Discovery & Research Prompts
Call Preparation Brief
Prepare me for a discovery call with [PROSPECT NAME], [TITLE] at [COMPANY].
What I know so far: [EXISTING INFORMATION] Meeting type: [FIRST CALL/FOLLOW-UP/DEMO] Their stated interest: [WHAT PROMPTED THE MEETING]
Provide: 1. Key questions to ask (prioritized) 2. Likely pain points to explore 3. Potential objections to prepare for 4. Relevant case studies to reference 5. Recommended meeting structure 6. Goal for next steps
Competitor Battlecard
Create a battlecard for selling against [COMPETITOR NAME].
Our product: [PRODUCT DESCRIPTION] Their product: [WHAT YOU KNOW ABOUT THEM] Common scenarios: [WHEN WE COMPETE]
Include: 1. Their positioning and key messages 2. Their strengths (what to acknowledge) 3. Their weaknesses (where we win) 4. Common objections when competing against them 5. Questions to ask that favor our solution 6. Proof points that differentiate us 7. What NOT to say
Proposal Writing Prompts
Executive Summary Generator
Write an executive summary for a proposal to [COMPANY NAME].
Their challenge: [PROBLEM WE'RE SOLVING] Our solution: [WHAT WE'RE PROPOSING] Key benefits: [TOP 3 OUTCOMES] Investment: [PRICE/PRICING MODEL] Timeline: [IMPLEMENTATION TIMELINE]
The executive summary should:
- Lead with their business challenge
- Connect to business outcomes (not features)
- Include a relevant metric or proof point
- Be scannable (bullets for key points)
- End with clear next steps
- Be under 250 words
ROI Calculator Content
Create ROI talking points for [PROSPECT COMPANY] based on:
Their current state: [CURRENT METRICS OR SITUATION] Proposed solution: [WHAT WE'RE OFFERING] Similar customer results: [BENCHMARK DATA]
Calculate and present: 1. Time savings estimate 2. Cost reduction potential 3. Revenue impact (if applicable) 4. Payback period 5. 3-year value projection 6. Assumptions used (transparent)
Objection Handling Prompts
Objection Response Builder
Help me respond to this sales objection:
Objection: "[EXACT OBJECTION FROM PROSPECT]" Context: [RELEVANT SITUATION DETAILS] What I've already said: [PREVIOUS RESPONSE IF ANY] Our actual answer: [THE TRUTH ABOUT THIS OBJECTION]
Provide: 1. Acknowledge their concern (validate) 2. Clarifying question to understand better 3. Direct response with proof point 4. Redirect to value 5. Question to move forward
Price Objection Handler
The prospect said our price is too high compared to [COMPETITOR/ALTERNATIVE].
Our price: [AMOUNT] Their comparison: [WHAT THEY'RE COMPARING TO] Our key differentiators: [WHY WE'RE WORTH MORE] The value we deliver: [OUTCOMES AND ROI]
Provide a response that: 1. Acknowledges the comparison is fair 2. Reframes from price to value/TCO 3. Highlights what they'd miss with the alternative 4. Uses social proof from similar customers 5. Offers to build a business case together
Follow-Up Prompts
Post-Meeting Summary
Write a follow-up email after my meeting with [PROSPECT NAME].
Meeting type: [DISCOVERY/DEMO/NEGOTIATION] Key topics discussed: [MAIN POINTS] Their priorities: [WHAT THEY CARE ABOUT] Objections raised: [CONCERNS MENTIONED] Next steps agreed: [WHAT WAS DECIDED] My goal: [WHAT I WANT TO HAPPEN NEXT]
The email should:
- Thank them for their time
- Recap key discussion points
- Address any open questions
- Confirm next steps with dates
- Attach relevant resources
- Be concise (under 200 words)
Re-Engagement Email
Write a re-engagement email to [PROSPECT NAME] who went dark.
Last interaction: [WHEN AND WHAT] Where we left off: [STATUS OF DEAL] Why they might have stalled: [BEST GUESS] New value to offer: [NEW CONTENT, FEATURE, OR OFFER]
The email should:
- Not guilt them for going quiet
- Provide new value or insight
- Be easy to respond to
- Give an easy out if timing isn't right
- Be very short (under 75 words)
AI-Powered Sales with Kolossus
Kolossus sales agents automate the research and prep work so you can focus on selling:
- Automatic account research from news, LinkedIn, and your CRM
- Call prep briefs generated before every meeting
- Email drafting with context from your conversation history
- CRM updates that happen automatically after calls
Let AI handle the busy work while you handle the relationships.
Written by
Kolossus Team
Product & Research
Expert in AI agents and enterprise automation. Sharing insights on how organizations can leverage AI to transform their workflows.
In this article
Ready to see AI agents in action?
See how Kolossus AI agents can transform your workflows with faster automation, deeper insights, and better outcomes.